One thought on “What’s the most important metric for measuring marketing ROI?

  1. Interesting article Baily,

    Its true people need to look much further than the initial sale, even further than their customer lifetime value.
    We just published a 10,000+ article on how to measure Digital Marketing ROI, if you have the time to check it out at all we would be incredibly appreciative!
    The Link is below from our name or you can find it at http://www.twotreesmarketing.com/digitalmarketingroi
    We found that the majority of small business owners trying to grow online, had no set idea of how their business was currently performing, the market they could acquire, the cost and benefit to have those clients also
    We also show how to implement all the tracking and conversion channels to measure your different marketing methods!

    Regards

    Daniel

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