Bailey Burk, Principal, Burk Advertising & Marketing, Inc.
People-to-People Marketing for startup and small to mid-sized brands.
Traditional business-to-business marketing strategies and tactics have become less effective, as customers and prospects are now choosing the time and place for brand interaction. This is due to the adoption of smaller and more powerful mobile computing platforms — smart phones, tablets, laptops -– that no longer require a physical place to conduct business.
At the same time, the maturing of social marketing has allowed more opportunities to create an emotional preference for brands by opening up conversations between manufacturer/service provider and purchaser. This shift to a two-way conversation has led progressive brands to invite dialogue through people-to-people marketing.
My experience has led me to the following conclusions:
15% of marketers understand social and digital influence on inbound and outbound marketing and have been able to integrate these aspects to create successful, best-of-class marketing programs.
25% of marketers have a basic understanding of what they should be doing with digital and have implemented one form of social or digital marketing into their inbound or outbound marketing efforts.
60% of marketers know they should be doing something but lack the knowledge of where to start and how to integrate inbound social marketing with their existing marketing efforts.
Throughout my career, I’ve worked with OEM’s, commodity/specialty manufacturers, component/system providers and professional service companies differentiate their brand and achieve brand preference.
Types of industries we know best
- Building Materials
- Professional Services
- Chemical (commodity and specialty)
- Environmental Services
- Commercial Marine
- Oil & Gas
- Power Generation
- Power Sports
- Process Technology