Service Offering

We provide strategic planning, branding development, creative services and media channel planning for startup and small to mid-sized brands. We also work with established brands that are in need of new positioning or a refresh.

Brand marketers select us because we have direct knowledge of their industry and target audiences, as well as providing best-in-class services for the size and scale of their brand.

Because our clients have diverse marketing support needs, we offer several recompense models appropriate to the size and scale of the services required.

Our core services include:

  • Strategic communication planning
  • Brand development
  • Media channel planning  – owned, earned and paid channels
  • Creative strategy and implementation
  • Advertising
  • Marketing collateral, design and production
  • Brand identity
  • Content creation for inbound marketing
  • Social media strategy, tools and tactics
  • Website development
  • Email marketing
  • Marketing automation for social networks

Because of the diversity in technology, platforms, and channels, we also curate services from expert providers.

Curated services include:

  • APP development
  • Search engine optimization (SEO)
  • Media relations
  • Public relations
  • Marketing Automation Platforms (platform selection and content library)

We offer consulting services for social media training, presentation skills training, strategic planning, and brand identity.

Packages:

Social Media Workshop

Hosted at your location, this full day workshop is designed to integrate social media into your inbound and outbound marketing strategies.

What you will learn:

  • How to maintain a more consistent and measurable marketing program
  • An easier way to establish an appealing and differentiated position from your competition
  • How to create a broader market reach with global business opportunities
  • A more efficient way to generate appeal and awareness for your products and services
  • A simpler method for Search Engine Optimization and improved search engine page rankings
  • An introduction to social media best practices, tools, and tactics

Marketing benefits:

  • Deliver results directly tied to marketing objectives
  • Reduce lead generation cost
  • Increase market share
  • Provide better customer service
  • More effective and efficient use of marketing budget and resources
  • Move faster than your competition

Click here to request additional information via email or call Bailey Burk at (214) 953-0494 ext. 2


Insight discovery and strategic communication planning for OEM’s, commodity/specialty manufacturers, component/system providers and professional service companies

How is your brand perceived and what are prospects and customers really saying about your brand?

This is a 4 to 6 week consulting engagement in which I work with your internal team developing an integrated marketing communication plan for your outbound and inbound marketing efforts.

Marketing benefits:

  • Implement the plan quicker
  • Understand your brand strengths and weakness based on customer insight
  • Objective third party recommendations with no media bias
  • Identify new business segments and decision makers
  • Understand the purchase triggers for your product and / or service offering
  • Define your point of differentiation and the key message that drives it
  • Develop your brand promise beyond functional features and benefits

This is a great alternative to full time agency engagement if you just need planning and have the internal resources to implement.

Click here to request additional information via email or call Bailey Burk at (214) 953-0494 ext. 2


Content creation for Marketing Automation Platforms

Marketing Automation Platforms (MAPs) require large amounts of content to constantly feed and nurture prospects through the sales pipeline, starting with articles, blogs, and reference sheets that capture their attention and encourage them to take the next step. MAPs are dependent on content to keep the lead generation process moving.

Content development is resource intensive, and must be created in such a way as to interest prospects, build brand loyalty, and optimize lead generation so sales can be closed quicker and orders booked faster.

Content development services:

Awareness/Interest – top of the sales funnel:

  • E-mail content
  • Industry guides
  • White papers
  • Comparison sheets
  • E-books
  • Blog posts

Evaluation – middle of the sales funnel:

  • Case studies
  • Videos
  • Buyer’s Guides
  • Customer Reviews
  • Frequently Asked Questions (FAQs)

Adoption – bottom of the sales funnel:

  • Free trial registration
  • Live demo or webinar registration
  • Request for quote (RFQ)

Marketing benefits:

  • Consistent tone and style across all inbound marketing content
  • Get the MAPs up and running more quickly
  • Create a library of content
  • Track ROI to specific marketing events
  • A/B testing for best response rates

Click here to request additional information via email or call Bailey Burk at (214) 953-0494 ext. 2


Visual branding identity elements

Need consistent branding elements across outbound and inbound marketing channels?

With this package we can assist you in developing consistent visual branding from introducing a new product to market to a refresh of an existing product line with new positioning and updated branding elements.

Deliverables:

  • Logo design, trade mark
  • Marketing material design
  • Digital presentation templates
  • Website development and content management systems
  • E-commerce additions
  • Graphic standards guidelines
 Click here to request additional information via email or call Bailey Burk at (214) 953-0494 ext. 2

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