Rethinking The News Intake Cycle

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Why day old news may be better for you

Today we live in a two-hour news cycle environment. It’s exhausting, not only for those charged with gathering and reporting the news, but more for us that consume the news. Overload is inevitable, leading to accepting the unacceptable as normal behavior.

Bombarded by the likes of FOX, MSNBC, and the social media channels — Facebook, Twitter, Google and YouTube — we can find little respite to gather our thoughts and make informed decisions as to what is credible content and the effect it has on us. Continue reading

Aviation Marketing: How mobile application development drives people-to-people marketing

Blog_65_How mobile application development drives people-to-people marketingBrands are starting to realize how mobile apps can improve the brand experience.

Enterprise mobile development, the strategy and integration of mobile applications based on devise capabilities and user expectations, is becoming part of brand strategy. Applications that aid us in doing our work are providing a brand experience outside of the workplace environment.

In the aviation industry, airports, airlines and hospitality companies will benefit from understanding the when, where, and how of creating engagement and deployment apps that increase customer loyalty. Continue reading

Aviation Marketing: Social media extends your reach at trade shows

Aviation component and system manufacturers can benefit from implementing social media and other online marketing tactics to engage with customers and prospects at trade shows.

In the aviation trade show world, most aviation component and system manufacturers find it next to impossible to compete for attention when the likes of Gulfstream or Honeywell dominate the landscape with giant displays and mega events. Continue reading