How website analytics can help sharpen your advertising placement

Knowing where your website traffic originates allows you to redirect your advertising to new territories.

The internet is the undisputed king when it comes to assisting us in researching and identifying items we are interested in or want to purchase immediately.

This can be attributed to the basic architecture of internet search. Keywords drive search. Therefore, when we enter a search query, in return we get thousands of potential websites that may or may not provide the immediate gratification of finding the items we are searching for. Continue reading

Aviation Marketing: Learning to Love HTML Code

Learning HTML code is more about attitude than aptitude.

Learning HTML code is more about attitude than aptitude.

Learning HTML code is about attitude, not aptitude.

Digital ad spending in North America is projected to top $51 billion in 2014. This figure does not take into account the additional spending for digital inbound marketing for websites, emails, landing pages, and newsletters. Now, almost every marketing channel relies on HTML code (Hyper Text Markup Language) to deliver the marketing message.

Why then do so many marketing practitioners shy away from learning the language of HTML code? Continue reading

Aviation Marketing: Inbound marketing essentials

Have the right inbound marketing tools and platforms in place help build brand preference

Have the right inbound marketing tools and platforms in place help build brand preference.

Aviation manufacturers are slowly warming up to the idea of inbound marketing. Progressive practitioners are realizing the benefits of improved organic search rankings, broader reach of influence, and increased brand preference by investing in a strategic inbound marketing program.

When contemplating the execution of an inbound marketing program there are business, strategic and tactical issues to consider before starting the process. Continue reading

Aviation Marketing: New Google analytic features provide rich customer insights

New Google analytic features make it easer to track conversions and make better decisions about which marketing activities have the highest ROI.

When it comes to e-commerce, you’re only as good as your data. For aviation marketers that rely on online sales, Google has rolled out new tracking features that help identify outbound and inbound marketing tactics that are pulling their weight. Continue reading