How website analytics can help sharpen your advertising placement

Knowing where your website traffic originates allows you to redirect your advertising to new territories.

The internet is the undisputed king when it comes to assisting us in researching and identifying items we are interested in or want to purchase immediately.

This can be attributed to the basic architecture of internet search. Keywords drive search. Therefore, when we enter a search query, in return we get thousands of potential websites that may or may not provide the immediate gratification of finding the items we are searching for.

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Aviation Marketing: Social media strategy and measurement metrics

Like a good pilot, aviation marketers should chart a course for identifying social media direction, measurement metrics, and business results.

The Altimeter Group published an open research study entitled “A Framework for Social Analytics”. They propose a social media measurement compass as a way to keep social media activities on course and measure social media’s impact on achieving business goals.

My interpretation for aviation marketers is that they should take a granular look at their business operations for areas of opportunity beyond marketing where social media can enhance business process and revenue generation.

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