aviation companies

Aviation Marketing: Using social media to gain customer insight

/ Bailey Burk / Leave a comment
Good social monitoring brings about actionable engagement strategies
Social media offers an unadulterated view of issues and opinions that shape brand preference

When developing strategic communication plans for companies in the aviation industry, I always want to know what’s going on in the customer’s mind. Customer insight can be attained via several channels using different tactics. For example, insights can be gained from:

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Aviation Marketing: Finding your voice

/ Bailey Burk / Leave a comment
A brand story requires a social point of view
Defining your values improves your brand story

Aviation companies that are practitioners of people-to-people marketing spend their marketing capital wisely by defining their position and understanding their point of differentiation. This due diligence leads to delivering key messages in clear concise terms that are easily understood by the constituents with whom they wish to do business.

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