aviation components

Emotional branding requires delivering a memorable experience.

/ Bailey Burk / Leave a comment
Emotional memory creates a connection to the brand.
Products fulfill needs. Experiences fulfill desires.

In Marc Gobé’s book, “Emotional Branding: The New Paradigm for Connecting Brands to People,” Gobé puts forth 10 commandments for emotional branding. One I found particularly relevant for aviation manufacturers and marketers was the premise:

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Aviation Marketing: Social media extends your reach at trade shows

/ Bailey Burk / Leave a comment
Aviation component and system manufacturers can benefit from implementing social media and other online marketing tactics to engage with customers and prospects at trade shows.

In the aviation trade show world, most aviation component and system manufacturers find it next to impossible to compete for attention when the likes of Gulfstream or Honeywell dominate the landscape with giant displays and mega events.

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