In the aviation trade show world, most aviation component and system manufacturers find it next to impossible to compete for attention when the likes of Gulfstream or Honeywell dominate the landscape with giant displays and mega events.
Continue readingEveryone loves to talk over the back fence about what’s going on with their work and life. Digital platforms amplify this content and spread it across the globe. Continue reading
To meet the 2011 Budget Control Act the Defense Department is going reduce future expenditures by $487 billion over the next 10 years. Aircraft component and system manufacturers would be wise to and rebalance their aviation marketing efforts by reviewing internal and external resources and planning for new customer acquisition.
In January 2012 the defense department published, “Defense Budget Priorities and Choices.” This document laid out the Defense Departments strategic guidance for budget reduction as required by the 2011 Budget Control Act. Continue reading
Life After Advertising 2.0 