Aviation Marketing: Why aviation brands need emotional engagement

March 18, 2012May 23, 2022 / Bailey Burk / Leave a comment

To differentiate your brand, you need a meaningful difference and an emotional connection to the brand promise

Pick up any aviation trade journal and you’ll see an advertisement that reads something like this:

X-Y-Z brand provides world-class engineering solutions for mission critical aviation systems. We have the experience and capabilities to satisfy your requirements.

Visit any aviation manufacturer’s website and you’ll read this:

With A-B-C brand you’ll experience brilliant engineering and advanced technology in a DO-160 compliant gismo, combined with superior customer service.

Both of these examples are victims of “place your logo here” marketing.

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Aviation Marketing: How non-visible web content can improve click through rates

March 13, 2012 / Bailey Burk / Leave a comment

Aviation marketers should have a basic understanding of description meta tags to provide both search engines and users with a summary about their web pages.

Google published their Search Engine Optimization Starter Guide for webmasters that are new to the topic and wish to improve their SEO knowledge. Here is their view on writing effective page description meta tags along with my insight for aviation marketers. Continue reading →

Content development for aviation marketing is a communal affair

March 1, 2012 / Bailey Burk / Leave a comment

Content development for aviation marketing is a company-wide affair, led by the marketing department but requiring consensus and support from the C-Suite and the engineering department.

The Altimeter Group recently published a research study entitled “Content: The New Marketing Equation.” The research methodology is based on qualitative interviews from marketers in 38 companies. Many of the brands are leading B2B and B2C companies, including: Continue reading →

Life After Advertising 2.0

Working Title Until I Can Think of Something More Clever

aviation marketers

Aviation Marketing: How non-visible web content can improve click through rates

Aviation marketers should have a basic understanding of description meta tags to provide both search engines and users with a summary about their web pages.

Content development for aviation marketing is a communal affair

Content development for aviation marketing is a company-wide affair, led by the marketing department but requiring consensus and support from the C-Suite and the engineering department.

To differentiate your brand, you need a meaningful difference and an emotional connection to the brand promise

Aviation marketers should have a basic understanding of description meta tags to provide both search engines and users with a summary about their web pages.

For aviation marketers to reap social media benefits, they should be open-minded and take a holistic view of marketing, customer engagement, brand reputation, sales and innovation channels

Content development for aviation marketing is a company-wide affair, led by the marketing department but requiring consensus and support from the C-Suite and the engineering department.