For aviation marketers to reap social media benefits, they should be open-minded and take a holistic view of marketing, customer engagement, brand reputation, sales and innovation channels

The aviation industry has been slow to embrace social media. However, forward-thinking aviation manufacturers that are early movers will have a competitive advantage over their peers.

Accenture Consulting published an enlightening social media adoption report on B2B companies. Here are some of their key findings, along with my insights for aviation marketers.

Continue reading →