Bailey Burk

Determining Advertising Return On Investment (AROI) for Aviation Marketing

/ Bailey Burk / Leave a comment
If you don’t know what you are measuring, how can you measure it?
CFOs and CMOs must agree on what to measure when determining AROI.

The largest line item and most visible part of your Aviation Marketing program is advertising. Yet there is considerable confusion in understanding advertising’s impact and measuring its accountability.

Pick up any business publication and chances are there will be an article about the death of outbound marketing, namely, advertising. Much of the angst associated with aviation advertising is based on measuring the effectiveness of advertising and the best way to build those data chains.

Continue reading →

Aviation Marketing: Learning social media from others

/ Bailey Burk / Leave a comment
Social media can increase the reach and effectiveness of aviation marketing programs.

For aviation marketers to fully understand the power and potential of social media, they should take a look at how companies in other industries have successfully integrated social media into their marketing mix.

Social media usage in people-to-people marketing is growing. Both small and large companies are finding new ways to connect with their customer base and build relationships. Continue reading →