77% of B2B marketers integrate blogging into their communication mix
The aviation industry is rich with valuable content; yet just a few manufacturers and suppliers use social marketing to increase the reach of their marketing programs.
Taking a snapshot of active social marketers in the aviation industry portrays the following:
- 10% get it and use it
- 25% claim to understand it and see its value but have yet to implement
- 65% don’t understand it or where to start
If you fall into the later two categories, perhaps it’s time to do something about it. Continue reading