brand awareness

Implementing a Balanced Approach to Increasing Brand Awareness

/ Bailey Burk / 1 Comment
Understanding how brand awareness influences purchasing decisions can help keep the sales pipeline full

In today’s cluttered marketing environment, standing out from the competition has become more challenging. Everywhere we turn, thousands of brands are vying for our limited attention span. This overload has conditioned us to be hyper-sensitive to brand messaging delivered through advertising, POP marketing, and social media platforms, or as I prefer to call it, our “BS” meters are working overtime.

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How website analytics can help sharpen your advertising placement

/ Bailey Burk / Leave a comment
Knowing where your website traffic originates allows you to redirect your advertising to new territories.

The internet is the undisputed king when it comes to assisting us in researching and identifying items we are interested in or want to purchase immediately.

This can be attributed to the basic architecture of internet search. Keywords drive search. Therefore, when we enter a search query, in return we get thousands of potential websites that may or may not provide the immediate gratification of finding the items we are searching for.

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Aviation Marketing: Trimming marketing expenditures

/ Bailey Burk / Leave a comment

How to keep share-of-voice and maintain industry presence

Cost reduction is nothing new. The great recession accelerated the learning curve on how to reduce marketing expenditures by cutting personnel and marketing investment. However, as we fast forward to a new year and a recovering economy, when asked to reduce marketing expenditures one must take into account the value of marketing and the influence it has on the behavior of your customers and competitors.

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