Google AdWords Experiments – What You Need To Know

Google AdWords experiments provide an avenue to test new ads and keywords.
Google AdWords experiments can provide insight into increasing click-through rates and conversions.

Running successful long-term AdWords campaigns can be a balancing act between key word selection and budget allocation. Google AdWords experiments provide an avenue to test new ads and keywords against existing ads at the same time. However, there can be a downside to running an experiment in the form of a drop-off in click-through rates (CTR) and conversions while the experiment is running.

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