Is the constant drumbeat from ad technology firms overshadowing the importance of creativity?
For those of us left in the advertising business, it seems that every message we receive has something to do with ad technology and its unlimited possibilities for making advertising more effective. Continue reading
Creativity and experience matter more than ever.
Daily we are subjected to a constant barrage of marketing messages. From text messages for discounts from our favorite yogurt establishment, to emails from strangers, to online advertising featuring talking Geckos backed by Berkshire Hathaway’s unlimited media budget. It seems that there are neither limits nor boundaries that marketers will not exceed to try to get our attention. Continue reading