Aviation manufacturers should pay attention to product offering and customer base as defense spending is reduced.

To meet the 2011 Budget Control Act the Defense Department is going reduce future expenditures by $487 billion over the next 10 years. Aircraft component and system manufacturers would be wise to and rebalance their aviation marketing efforts by reviewing internal and external resources and planning for new customer acquisition.

In January 2012 the defense department published, “Defense Budget Priorities and Choices.” This document laid out the Defense Departments strategic guidance for budget reduction as required by the 2011 Budget Control Act. Continue reading →