Do you have the resources to achieve your business goals?
Altimeter Research recently released a new research report entitled Key Elements of a Next-Gen Digital Marketing Strategy. In the report, they correctly identify that marketing is no longer considered a stepchild on the organizational chart but rather a leader in innovation and digital transformation.
Today, achievement of many business goals requires an integrated digital strategy that encompasses traditional awareness goals as well as the ability to reach customers on an on-demand personal level thought to be unachievable just a few years ago.
Below are my thoughts for business-to-business marketers as they start to navigate the technology and resources needed to achieve their business goals.Continue reading