Google AdWords experiments can provide insight into increasing click-through rates and conversions.
Running successful long-term AdWords campaigns can be a balancing act between key word selection and budget allocation. Google AdWords experiments provide an avenue to test new ads and keywords against existing ads at the same time. However, there can be a downside to running an experiment in the form of a drop-off in click-through rates (CTR) and conversions while the experiment is running.
Knowing where your website traffic originates allows you to redirect your advertising to new territories.
The internet is the undisputed king when it comes to assisting us in researching and identifying items we are interested in or want to purchase immediately.
This can be attributed to the basic architecture of internet search. Keywords drive search. Therefore, when we enter a search query, in return we get thousands of potential websites that may or may not provide the immediate gratification of finding the items we are searching for. Continue reading →