marketing strategies

People-to-people Marketing and “Small Data”

/ Bailey Burk / Leave a comment
Human insight combined with “Small Data” provides a better customer experience

Devin Wenig, President of eBay Marketplaces recently spoke with McKinsey & Company about how digital technology was transforming the retail marketplace. One of his insights that can apply to companies serving the aviation industry was his take on the importance of small data vs. big data.

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Aviation Marketing: Using social media to gain customer insight

/ Bailey Burk / Leave a comment
Good social monitoring brings about actionable engagement strategies
Social media offers an unadulterated view of issues and opinions that shape brand preference

When developing strategic communication plans for companies in the aviation industry, I always want to know what’s going on in the customer’s mind. Customer insight can be attained via several channels using different tactics. For example, insights can be gained from:

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