Empowering customers via technology builds brand loyalty

Me–Ality is a “digital sizing station” installed in 30 malls nationwide. The stations take 10- to 15-second body scans of shoppers, matching their measurements against those of  in-store and online merchandise to recommend brands, styles and sizes likely to fit and flatter them best.

Airlines looking to boost brand loyalty and net promoter scores could learn a thing or two from the lead of Me-Ality.

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