In today‚Äôs ubiquitous multi-screen environment, brands must work harder to stand out and create a unique brand experience.

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We stand at the threshold where multi-sensory technologies will become part of the brand experience.

 The purchasing process, once dependent on advertising, salesmanship, display, and brick and mortar showrooms, has been usurped by the internet and emerging technologies. Search, brand experience, and visceral sensory excitement are becoming more important as purchasers look for personalized experiences that create lasting impressions. Continue reading