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The Symbiotic Relationship Between Digital Channels and Creative Advertising

August 9, 2017May 17, 2021 / Bailey Burk / Leave a comment
Each needs the other to survive and be effective.

Like the mythical double-headed serpent, advertising is in a process of rebirth.  This can be attributed to an overcrowded internet, hell-bent on engagement, and a resurrection of creative advertising focused on long-term brand building.

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Do your customers suffer from “E-fluenza”?

May 28, 2014May 20, 2022 / Bailey Burk / Leave a comment
Too much digital messaging drives us to distraction

Everyday the pipeline of digital messaging is expanding. And because of this, our ability to take in, absorb and comprehend is becoming less and less.

E-mail, text, social network advertising, CRM software, and websites are increasingly shouting to be heard above a sea of keyword flotsam and search terms.

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