The benefits of a well-executed corporate blog are numerous. In addition to boosting your organic search engine results page ranking (SERP) through keywords and snippets, it also builds your reputation as an industry authority.
Continue readingSearch engine optimization practices have evolved as search engines have made improvements to their algorithms. Sarah Skerik, Vice President, Products – Customer Experience, PR Newswire has written an informative article on best practices for writing and distributing press releases over the web. Below are my interpretations of SEO press release tactics for aviation marketing.
Continue readingWhen it comes to e-commerce, you’re only as good as your data. For aviation marketers that rely on online sales, Google has rolled out new tracking features that help identify outbound and inbound marketing tactics that are pulling their weight. Continue reading
Google published their Search Engine Optimization Starter Guide for webmasters that are new to the topic and wish to improve their SEO knowledge. Here is their view on writing effective page description meta tags along with my insight for aviation marketers. Continue reading
Achieving better SEO results is a matter of making small modifications to your website. These modifications totaled together can elevate page rankings and improve search results. SEO can seem like black box technology when in reality it’s a matter of understanding your audiences, providing quality content and knowing how to optimize your site to be more search engine friendly. Continue reading
Life After Advertising 