Aviation Marketing: Optimizing Press Releases for Search Engines

Aviation Marketers should take full advantage of SEO tactics when writing and distributing press releases.

Search engine optimization practices have evolved as search engines have made improvements to their algorithms.  Sarah Skerik, Vice President, Products – Customer Experience, PR Newswire has written an informative article on best practices for writing and distributing press releases over the web. Below are my interpretations of SEO press release tactics for aviation marketing.

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Aviation Marketing: New Google analytic features provide rich customer insights

New Google analytic features make it easer to track conversions and make better decisions about which marketing activities have the highest ROI.

When it comes to e-commerce, you’re only as good as your data. For aviation marketers that rely on online sales, Google has rolled out new tracking features that help identify outbound and inbound marketing tactics that are pulling their weight. Continue reading

Aviation Marketing: How non-visible web content can improve click through rates

Aviation marketers should have a basic understanding of description meta tags to provide both search engines and users with a summary about their web pages. 

Google published their Search Engine Optimization Starter Guide for webmasters that are new to the topic and wish to improve their SEO knowledge. Here is their view on writing effective page description meta tags along with my insight for aviation marketers. Continue reading

Aviation Marketing: Search Engine Optimization 101

Aviation marketers should be aware of best practices for basic Search Engine Optimization (SEO) techniques to elevate organic Search Engine Results Page (SERP) ranking for key word search.

Achieving better SEO results is a matter of making small modifications to your website. These modifications totaled together can elevate page rankings and improve search results. SEO can seem like black box technology when in reality it’s a matter of understanding your audiences, providing quality content and knowing how to optimize your site to be more search engine friendly. Continue reading