Aviation Marketing: Engaging employees in social media marketing

People-to-people marketing uses social media to build relationships.

People-to-people marketing uses social media to build relationships.

Social media provides insight into the customer’s brand experience

The website technorati.com has lunched a podcast series, “Social Brands & Influencers”. Technorati interviews top thought leaders and decision makers in the social media and marketing world. Liz Brown Bullock formally of Dell Computer and now CEO of the start up SASI provided her perspective on getting employees involved in social media marketing. Below is my interpretation for aviation marketers. Continue reading

Aviation Marketing: 7 social marketing trends for airlines

Blog_77_irlines are embracing people-to-people marketing

Airlines are embracing people-to-people marketing

“The State of Airline Marketing,” published by Airtrends.com and SimpliFlying, takes a global look at innovative social marketing trends using case studies. The report identifies trends such as experiental, location-based, co-creation and social loyalty incentives. Below is my interpretation of their report with focus on people-to-people marketing trends. Continue reading

Aviation Marketing: 5 photo sharing sites for creative commons licensed images

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Save time and give proper attribution when accessing free images from the web

Without knowing where to search, finding the perfect image to complement your web content, presentation, or blog can be frustrating, expensive and labor-intensive. Thankfully there are photo-sharing sites that offer free downloads of some very well crafted photography with creative commons licensing agreements. Continue reading

Aviation Marketing: Protecting your social marketing assets

Got Trademark?

Got Trademark?

The increase in blogging is fueling trade name infringements

Recently I received a Notice of Infringement Cease and Desist letter over the blog and newsletter name Altitude Marketing.  This came as a surprise because I’d been publishing the blog and newsletter for over a year. It seems that “Altitude” when combined with “Marketing” violated a trademark registered by another marketing consulting firm. Continue reading

Aviation Marketing: 14 social marketing channels for content distribution

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Know where and how to connect with your audience.

58 Social Media Tips for Content Marketers published by the Content Marketing Institute is an e-book about selecting social marketing channels and identifying best practices of how brands use these channels to connect with their customers.  Aviation marketers should pay particular attention to aligning social media platforms with audience following. Below are findings from the e-book that are relevant for marketers in the aviation industry: Continue reading

Aviation Marketing: Getting your original content noticed

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Jumpstart your inbound program with the Diamond in the Rough System of relationship building.

Jonathan Goodman wrote a guest post for Pro Blogger website on how to build relationships with influencers in your market segment, which he called the “Diamond in the Rough System.”  My interpretation of Jonathan’s insight provides a road map to get your content noticed and build a following in the aviation industry. Continue reading

Aviation Marketing: 10-reasons why social marketing efforts fail

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Successful social marketing requires dedicated resources and support from Leadership

Strike up a conversation about social marketing with senior leadership and chances are they will roll their eyes and tell you a story about someone posting something to a Facebook page. The reality is that very few understand how to implement or integrate social marketing within established marketing channels. Continue reading