Know where and how to connect with your audience.
58 Social Media Tips for Content Marketers published by the Content Marketing Institute is an e-book about selecting social marketing channels and identifying best practices of how brands use these channels to connect with their customers. Aviation marketers should pay particular attention to aligning social media platforms with audience following. Below are findings from the e-book that are relevant for marketers in the aviation industry:
14 social marketing channels for aviation marketers
Social networks – Facebook, Twitter, Google+, & LinkedIn
Video channels – YouTube & Vimeo
Photo sharing sites – Instagram & Flickr
Online communities – Pinterest, Foursquare, & Quora
Niche content sharing sites – Tumblr, StumbleUpon, & SlideShare
Top social marketing channels and tactics for aviation marketers
Facebook – Spend time posting well-edited photos and well-written copy. Volume certainly isn’t everything on Facebook; consistent quality is much more significant.
Who uses Facebook? 80% of B2B marketers, 90% of B2C marketers
Twitter – Present a consistent voice to tell the story of your industry and your brand. Including 1-3 relevant #hashtags with your tweet makes it simple for people to find your content.
Who uses Twitter? 80% of B2B marketers, 69% of B2C marketers
YouTube & Vimeo – Demonstrating your products or services in action is a much more effective way to create compelling videos than talking about what you do. Make sure embedding code is enabled, allowing other users to post your videos to their websites.
Who uses YouTube? 61% of B2B marketers, 65% of B2C marketers
Who uses Vimeo? 12% of B2B marketers, 12% of B2C marketers
LinkedIn – Company pages offer a platform to share diverse types of content; however many brands are absent on the professional network. Encourage people in your organization (especially execs) to connect their personal profiles to your brand.
Who uses LinkedIn? 83% of B2B marketers, 51% of B2C marketers
Google+ – Google+ gives you the ability to create a mixed page experience. Take advantage of it by posting links, text, photos, videos, and infographics for a content abundant page.
Who uses Google+? 39% of B2B marketers, 41% of B2C marketers
Pinterest – Instead of a lone product image or a posed staff picture, show your product or team in action for an image with more personality. Also, if you have a strong repertoire of video content, use Pinterest to drive traffic back to your website or YouTube channel.
Who uses Pinterest? 26% of B2B marketers, 35% of B2C marketers
StumbleUpon – Posting content on StumbleUpon is the way to gain more authority for your links. Place a Stumble button on your content. A few shares from active users could translate to new, targeted traffic for your content.
Who uses StumbleUpon? 10% of B2B marketers, 9% of B2C marketer
SlideShare – SlideShare offers simpler viewing than a PDF in Adobe Reader, doesn’t require a download, is easy to track and measure, and offers a better organic search presence that’s independent of your website.
Who uses SlideShare? 23% of B2B marketers, 7% of B2C marketers
To download the complete 58 Social Media Tips for Content Marketers published by the Content Marketing Institute, click here