Inbound Marketing

Aviation Marketing: Effective social media begins with the purchasing decision

/ Bailey Burk / Leave a comment
Its important to understand where in the purchasing process social media can deliver the greatest impact.

“Demystifying Social Media,” published by McKinnsey Quarterly, reports on how executives can harness social media to shape the customer purchasing decision in predictable ways.

My interpretation of the report for aviation marketers focuses on where in the considered purchase process social media may have the greatest influence on the purchasing decision for aviation products and services.

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Aviation Marketing: Social media extends your reach at trade shows

/ Bailey Burk / Leave a comment
Aviation component and system manufacturers can benefit from implementing social media and other online marketing tactics to engage with customers and prospects at trade shows.

In the aviation trade show world, most aviation component and system manufacturers find it next to impossible to compete for attention when the likes of Gulfstream or Honeywell dominate the landscape with giant displays and mega events.

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Aviation Marketing: Delivering the goods for visual storytelling

/ Bailey Burk / Leave a comment
How aviation manufacturers are using content sharing sites to tell their brand story and deliver on the brand promise.

Aviation manufacturers are active participants on content sharing sites. Whether by design or happenstance, photos of their products are shared, commented on, and liked by people that are passionate about aviation. These sites present a ready-made inbound marketing opportunity for brands to gain a competitive advantage by creating an emotional connection with the viewers and present their brand story through visual storytelling.

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Aviation marketing social media: Listen before you act

/ Bailey Burk / Leave a comment
Determining if social media should be integrated into your aviation marketing strategy starts with listening to what’s being said and evaluating if your company should be part of the conversation.

Social media is full of challenges. It’s continuous, messy, unpredictable, and non-linear, requiring aviation marketers to adopt new strategies, measurement metrics, organizational structures, and technology to successfully integrate social media into their marketing mix.

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Aviation Marketing: Inbound marketing budgets increase as cost per lead goes down

/ Bailey Burk / Leave a comment

Inbound marketing channels are proving their value in lead generation and customer acquisitio

HubSpot recently published their 2012 State of Inbound Marketing Report. Based on a survey of 972 professionals in both small (1-5 employees) and large (500+ employees) businesses, the report is designed to help business and marketers understand the current usage and results of inbound marketing.

The report identified 5 key takeaways to look for in 2012 that are important to aviation marketers:

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