How aviation manufacturers are using content sharing sites to tell their brand story and deliver on the brand promise.
Aviation manufacturers are active participants on content sharing sites. Whether by design or happenstance, photos of their products are shared, commented on, and liked by people that are passionate about aviation. These sites present a ready-made inbound marketing opportunity for brands to gain a competitive advantage by creating an emotional connection with the viewers and present their brand story through visual storytelling.
8 content sites to watch:
- You Tube – A subsidiary of Google. A free video sharing site where videos can be uploaded, viewed, and shared .
- Twitter – an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as “tweets.”
- Facebook – the 800-pound gorilla of social networking sites.Facebook has more than 845 million active users.
- Flickr – a subsidiary of Yahoo. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social media.
- Pinterest – Hyper growth social content sharing site. Users of Pinterest curate themed boards, populating them with media found online using the “Pin It” button, or uploaded from their computers.
- Instagram – a free photo sharing application that allows users to take a photos and apply a digital filter, then share them on a wide variety of social networking services, including its own.
- Tumblr.com – a microblogging service and social networking website that allows users to post multimedia and other content to a short-formed blog, called a tubmlelog.
- Google+ – Google’s latest effort to take on Facebook. The site integrates social services such as Google profiles and Google Buss, and introduces new services identified as Circles, Hangouts, and Sparks.
How aviation and airframe manufacturers use these sites:
- General Electric recognized early on that social media held great potential as an internal and external communication tool. Visual storytelling reinforces their positioning. Check out their Pinterest board: Badass Machines .
- Gulf Stream Aerospace taps into social networks to showcase their latest über luxury jets as they travel around the globe. Their page on Facebook tells their brand story through an innovation timeline starting in 1959.
- Cirrus Aircraft, recognized as the most advanced single engine aircraft on the market today, uses their Pinterest boards to tell their brand story through cockpit images of advanced avionics and exterior images of the airframe parachute system of their new personal jet.