Aviation Marketing: Engaging employees in social media marketing

People-to-people marketing uses social media to build relationships.

People-to-people marketing uses social media to build relationships.

Social media provides insight into the customer’s brand experience

The website technorati.com has lunched a podcast series, “Social Brands & Influencers”. Technorati interviews top thought leaders and decision makers in the social media and marketing world. Liz Brown Bullock formally of Dell Computer and now CEO of the start up SASI provided her perspective on getting employees involved in social media marketing. Below is my interpretation for aviation marketers. Continue reading

Aviation Marketing: Using social media to gain customer insight

Blog_81_Using social media to gain customer insight

Good social monitoring brings about actionable engagement strategies

Social media offers an unadulterated view of issues and opinions that shape brand preference

When developing strategic communication plans for companies in the aviation industry, I always want to know what’s going on in the customer’s mind. Customer insight can be attained via several channels using different tactics. For example, insights can be gained from: Continue reading

Aviation Marketing: How to use #hashtags effectively

Hashtags provide short cut links to events, people and businesses.

Hashtags provide short cut links to events, people and businesses.

Knowing how and when to use hashtags can increase brand adoption

Lynne Serafinn, author of The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell, wrote an article on how and when to use hashtags on Twitter and Facebook. Below is my interpretation for aviation marketers. Continue reading

Aviation Marketing: Finding your voice

A brand story requires a social point of view

A brand story requires a social point of view

Defining your values improves your brand story

Aviation companies that are practitioners of people-to-people marketing spend their marketing capital wisely by defining their position and understanding their point of differentiation. This due diligence leads to delivering key messages in clear concise terms that are easily understood by the constituents with whom they wish to do business. Continue reading

Aviation Marketing: 7 social marketing trends for airlines

Blog_77_irlines are embracing people-to-people marketing

Airlines are embracing people-to-people marketing

“The State of Airline Marketing,” published by Airtrends.com and SimpliFlying, takes a global look at innovative social marketing trends using case studies. The report identifies trends such as experiental, location-based, co-creation and social loyalty incentives. Below is my interpretation of their report with focus on people-to-people marketing trends. Continue reading

5 reasons why aviation manufacturers need to embrace people-to-people marketing

The connected customer gathers information from a multitude of online sources before coming to the final purchasing decision

The connected customer gathers information from a multitude of online sources before coming to the final purchasing decision.

The connected customer spends more time on social media than with watching television, listening to radio, or reading a newspaper. Cloud-connected smart phones, tablets, and laptops are the predominant tools of the connected customer. They absorb information from many different sources and share their experiences with followers on social networks. Continue reading

Aviation Marketing: Finding the sweet spot for social marketing

Blog_74_Sweet_Spot

Sharing your experience with the aviation community opens the door for creating a brand preference.

Darron Rowse, founder and editor of ProBlogger Tips, published an article showing new bloggers what they should blog about. While reading the article, I realized a parallel to what aviation marketers should be doing with their online advertising and social marketing efforts. Continue reading

Aviation Marketing: How to engineer a social marketing strategy

How to engineer a social marketing strategySocial marketing is not free – it requires time, money, and resources

Social marketing is an all-encompassing term that covers very specific strategies and tactics designed to engage customers and prospects. When considering the addition of social marketing into the marketing mix, it’s best to review current marketing strategy and determine where social marketing will have the greatest impact. Continue reading

Aviation Marketing: How to start a sustainable blog

Aviation Marketing: How to start a sustainable blog

77% of B2B marketers integrate blogging into their communication mix 

The aviation industry is rich with valuable content; yet just a few manufacturers and suppliers use social marketing to increase the reach of their marketing programs.

Taking a snapshot of active social marketers in the aviation industry portrays the following:

  • 10% get it and use it
  • 25% claim to understand it and see its value but have yet to implement
  • 65% don’t understand it or where to start

If you fall into the later two categories, perhaps it’s time to do something about it. Continue reading