In Social Media We Trust?

Is there guilt by association for brands on social media platforms?

Well, here we are at another crossroad for social media platforms. Masters of the universe in Silicon Valley are being taken to task for their lack of control and protection of user information and accountability for the content posted to their platforms. Both of these topics are specifically related to trust. Continue reading

How the Lenten Season Weaned Me From Facebook

The day after Fat Tuesday is a time for taking stock of what’s going on in our lives.

The day after Fat Tuesday is a time for taking stock of what’s going on in our lives.

Giving up Facebook for the Lenten Season showed me how manipulative it has become.

Go ahead, I DARE you – avoid logging onto Facebook, Twitter, Instagram or whatever your social media platform of choice is for six weeks. This is one way to gain perspective on what a total time suck, and how manipulative these global monsters have become. This is not a rant about Facebook and their apparent disregard for protecting their users private information, there’s enough of that going around already, but rather a reflection on distancing myself a seemingly innocuous part of my daily routine. Continue reading

Social Media Reset

As we became more comfortable with sharing our digital exploits, the thought never crossed our mind that these social media platforms were not looking out for our best interest.

As we became more comfortable with sharing our digital exploits, the thought never crossed our mind that these social media platforms were not looking out for our best interest.

When did I sign up to be sold?

Well, it’s finally happened – social media networks are being forced to come clean about how and where they make their vast fortunes.  To most of us, these networks started as benign play things where we could post pictures and inflate our digital persona to make us look cooler than we actually were. Continue reading

How Social Media Is Losing Sociability

Our loss of sociability is hindering our ability to understand and reach agreement.

Our loss of sociability is hindering our ability to understand and reach agreement.

The utopian promise of social media was founded on the sharing of ideas and respect for the individual.

In the not too distant past, social media was embraced by brands as a conduit to engage with users in hopes of creating a personal relationship. Diaper brands embraced mommy bloggers, food brands created recipe sharing websites, Facebook created the wall where users posted enhanced digital profiles of their exploits and lives. Titans of corporations envisioned social media as a way to reduce advertising costs because in their view, social media was free. Free in the sense of no media expenditures, content was provided by the users and as a bonus it came with a rudimentary form of ROI based on likes, opens and click-through rates. Continue reading

Social media content strategy

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Why platform selection affects the quality and quantity of social media content

Social media, love it or leave it, is hard to get away from. What started as digital networks where like-minded users could connect and share information has grown into a multi-billion dollar network catering to sophisticated brand advertising and user generated content. Continue reading

7 questions for better presentations

Successful presentations motivate the audience to take a specific action.

Successful presentations motivate the audience to take a specific action.

Create presentations that are more powerful and results oriented.

Successful presentations motivate the audience to take a specific action. It’s about presenting a solution based on a point-of-view that the audience can relate to on a personal and professional level.

Answer these 7 questions before scripting your presentation: Continue reading