With over 2500 air charter operators in the United States, competition is fierce for acquiring and keeping customers. While the focus of on-demand air travel is safety, security, and productivity, charter operators should not overlook the value of the emotional connection that customers need to establish with their brand.
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It was the bucket list ride. 2,200 miles in all, beginning with a ride to Big Bend National Park and culminating with the North Texas Norton Owners Association rally in the Texas hill country. That much seat and think time allows for serious contemplation such as brand loyalty -– how to create it and how to keep it.
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Daily we are subjected to a constant barrage of marketing messages. From text messages for discounts from our favorite yogurt establishment, to emails from strangers, to online advertising featuring talking Geckos backed by Berkshire Hathaway’s unlimited media budget. It seems that there are neither limits nor boundaries that marketers will not exceed to try to get our attention.
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Social media, love it or leave it, is hard to get away from. What started as digital networks where like-minded users could connect and share information has grown into a multi-billion dollar network catering to sophisticated brand advertising and user generated content.
Each platform has its own particular tone and style. Understanding this allows for social media content to be developed to show a more human side of the brand or a more technical competency based on the objectives of the social media effort.
B-to-B brands seeking to use social media for engagement need to understand the strengths and limitations of their selected social platform. Where Facebook is perceived as a more B-to-C retail platform, there are numerous examples where B-to-B brands have used the platform to connect with rural outlying communities where their facilities are located.
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There is not a huge amount of difference between leading brands. Depending on the category, almost all brands offer the same feature, function, and benefit to the user.
What makes a differentiated brand?
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If you feel a little out of touch with the whole marketing ecosystem today, don’t feel alone. There has been a seismic explosion in the channels and tools marketers are using to influence purchasing decisions. Now, effective marketing is a mash-up of traditional B-to-B and digital P-to-P strategies with tactical execution determined by company size and where the buyer to be reached spends the most time.
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Email marketing can be a quick and efficient way to deliver your inbound marketing content to select groups and prospects. However, many times marketers do not fully review the email analytics to understand viewer email habits, engagement with content, and how the success of the inbound marketing efforts is affected.
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Digital ad spending in North America is projected to top $51 billion in 2014. This figure does not take into account the additional spending for digital inbound marketing for websites, emails, landing pages, and newsletters. Now, almost every marketing channel relies on HTML code (Hyper Text Markup Language) to deliver the marketing message.
Why then do so many marketing practitioners shy away from learning the language of HTML code?
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Successful presentations motivate the audience to take a specific action. It’s about presenting a solution based on a point-of-view that the audience can relate to on a personal and professional level.
Answer these 7 questions before scripting your presentation:
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In the early days of social media it was hailed as the replacement for advertising. The interruption model of advertising was so twentieth century and the permission model of social media was the darling of the new millennium.
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Life After Advertising 2.0 