Create presentations that are more powerful and results oriented.
Successful presentations motivate the audience to take a specific action. It’s about presenting a solution based on a point-of-view that the audience can relate to on a personal and professional level.
Answer these 7 questions before scripting your presentation:
1. How large is the audience?
This is the fundamental starting point when developing the presentation. Is it a small group or an auditorium filled with thousands? The size of the audience helps determine the presentation tools to use.
The digital environment now provides for presentations to take place anywhere. Is the presentation a face-to face, webinar, or a posting to a social network? Popular platforms such as Go-To-Meeting, Google Hangouts, or Slide Share are accessible globally.
3. Who is the audience?
The basic premise, that the purpose of the presentation is to influence the audience’s behavior to take a desired action, requires understanding the audience’s ability to execute the action. In other words, make sure the presentation content is relevant to the audience.
4. What motivates the audience?
Motivation is best viewed through two lenses -the first being personal motivation, and the second, professional motivation. What concerns the person? What keeps them up at night? What business hurdles must they clear to reach success?
5. What is your desired action?
Margo Krasne, author of “Say It With Confidence,” refers to this as your “to-do.” What do you want your audience to do after you’ve finished speaking? This is the whole point of the presentation – to influence the audience to take a specific action. Always check your presentation content against the motivational carrots. Be sure it relates back to the audience’s concerns and presents a solution to their problem.
6. What is your presentation concept?
The concept is derived from the audience’s motivational carrots. What are they concerned about? How does the solution you are proposing satisfy their needs?
7. What is your presentation strategy?
Develop the content as a series of points supported by case studies, industry facts, or personal experiences. Remember to portray your solution in context to solving the audience’s problems. Develop transition points that set up the next main point of the presentation.
Following these simple guidelines will help you create more powerful and results-oriented presentations.
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