Why internet advertising matters to aviation marketing

The line between digital and traditional advertising has disappeared.

The Internet Advertising Bureau (IAB) released its annual report conducted by Pricewaterhouse Coopers LLP on interactive advertising.  The results are considered to be the most accurate measurement of internet/online/mobile advertising. Here are some of their key findings along with my insights for aviation marketers.

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Aviation Marketing: Delivering the goods for visual storytelling

How aviation manufacturers are using content sharing sites to tell their brand story and deliver on the brand promise.

Aviation manufacturers are active participants on content sharing sites. Whether by design or happenstance, photos of their products are shared, commented on, and liked by people that are passionate about aviation. These sites present a ready-made inbound marketing opportunity for brands to gain a competitive advantage by creating an emotional connection with the viewers and present their brand story through visual storytelling.

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Aviation Marketing: How non-visible web content can improve click through rates

Aviation marketers should have a basic understanding of description meta tags to provide both search engines and users with a summary about their web pages. 

Google published their Search Engine Optimization Starter Guide for webmasters that are new to the topic and wish to improve their SEO knowledge. Here is their view on writing effective page description meta tags along with my insight for aviation marketers. Continue reading