Predictive keyword selection and relevant landing page content can improve organic search results

One of several ways to improve organic search results for your website is to understand how Google uses its algorithms for Ad Words’ quality score and page ranking.

Every time a search query is entered into Google search, a behind-the-scenes high-tech auction takes place based on the key word entered, keyword bid, and the corresponding landing pages that match to the keyword enquiry. This forms the foundation for Google’s Ad Words’ multi-billion dollar ad business. It also provides insight as to how to improve your search engine page ranking for organic search.

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