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In Social Media We Trust?

/ Bailey Burk / Leave a comment
Is there guilt by association for brands on social media platforms?

Well, here we are at another crossroad for social media platforms. Masters of the universe in Silicon Valley are being taken to task for their lack of control and protection of user information and accountability for the content posted to their platforms. Both of these topics are specifically related to trust. Over the past few months, there has been a decline in user participation due to deliberate manipulation of content designed to divide or inflame, user privacy issues, fake news, and a general denial that the above-mentioned are growing problems for these platforms.

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People-to-People Marketing: Engage, Connect, Influence

/ Bailey Burk / Leave a comment
The goal for People-to-People marketing is to engage decision makers and influence their purchasing decision

If you feel a little out of touch with the whole marketing ecosystem today, don’t feel alone. There has been a seismic explosion in the channels and tools marketers are using to influence purchasing decisions. Now, effective marketing is a mash-up of traditional B-to-B and digital P-to-P strategies with tactical execution determined by company size and where the buyer to be reached spends the most time.

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Aviation Marketing: How to start a sustainable blog

/ Bailey Burk / Leave a comment
77% of B2B marketers integrate blogging into their communication mix 

The aviation industry is rich with valuable content; yet just a few manufacturers and suppliers use social marketing to increase the reach of their marketing programs.

Taking a snapshot of active social marketers in the aviation industry portrays the following:

  • 10% get it and use it
  • 25% claim to understand it and see its value but have yet to implement
  • 65% don’t understand it or where to start

If you fall into the later two categories, perhaps it’s time to do something about it.

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Aviation Marketing: 14 social marketing channels for content distribution

/ Bailey Burk / Leave a comment

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Know where and how to connect with your audience.

58 Social Media Tips for Content Marketers published by the Content Marketing Institute is an e-book about selecting social marketing channels and identifying best practices of how brands use these channels to connect with their customers.  Aviation marketers should pay particular attention to aligning social media platforms with audience following. Below are findings from the e-book that are relevant for marketers in the aviation industry: Continue reading →

Aviation Marketing: Social media extends your reach at trade shows

/ Bailey Burk / Leave a comment
Aviation component and system manufacturers can benefit from implementing social media and other online marketing tactics to engage with customers and prospects at trade shows.

In the aviation trade show world, most aviation component and system manufacturers find it next to impossible to compete for attention when the likes of Gulfstream or Honeywell dominate the landscape with giant displays and mega events.

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