What’s your brand’s point-of-view?

Brand recognition for thought leadership takes stepping into the spot light.

Point-of-view marketing involves communicating your brand story through thoughts, deeds, and actions on how the industry should be served.  One avenue to achieve this is through social engagement marketing tactics. When your brand provides authoritative content, supported by experience or scientific facts, it is demonstrating thought leadership.

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Aviation Marketing: How to gain influence through understanding

People-to-people marketing starts by understanding the customer’s point of view

The goal of aviation marketing is to influence a particular group of people to take a desired action. If you’re an airline, it’s about building brand loyalty and selling seats. For a component manufacturer, it’s about having your product specified as part of an avionics system or airframe.

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Aviation Marketing: Why marketing fundamentals are important in social media marketing

Point-of-view marketing through social media can very effective when supported with proper brand positioning.

Successful aviation brands at their core hold a philosophy about how they will conduct their business, treat their employees and customers, and contribute to the betterment of the aviation industry. In social media terms, this is the brand’s point-of-view.

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