Up to 70% of prospects entering the sales funnel have already conducted online research and have formed a perception of the brand based on social media content. Because of this, if the brand is not participating in social media, it’s at a disadvantage.
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Everyday the pipeline of digital messaging is expanding. And because of this, our ability to take in, absorb and comprehend is becoming less and less.
E-mail, text, social network advertising, CRM software, and websites are increasingly shouting to be heard above a sea of keyword flotsam and search terms.
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Successful aviation brands at their core hold a philosophy about how they will conduct their business, treat their employees and customers, and contribute to the betterment of the aviation industry. In social media terms, this is the brand’s point-of-view.
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Life After Advertising 