Executed correctly, an Ad Words and Display advertising campaign will complement your organic search results.
We’ve grown accustomed to believing that the search and social media platforms on the internet are a free service. The truth, however, resides in the fact that paid advertising on those mammoth digital platforms keeps all those bits and bytes flowing in and out of your smart phone, tablet, and desktop computer. Continue reading
Predictive keyword selection and relevant landing page content can improve organic search results
One of several ways to improve organic search results for your website is to understand how Google uses its algorithms for Ad Words’ quality score and page ranking.
Every time a search query is entered into Google search, a behind-the-scenes high-tech auction takes place based on the key word entered, keyword bid, and the corresponding landing pages that match to the keyword enquiry. Continue reading
As paid search advertising becomes more intrusive, organic search listings have become more illusive.
Depending on your browser search engine preference, you may have noticed a change in the SERP (Search Engine Page Results) for organic listings.
This is due to the fact that search engines make their money from paid search advertising and because of this, more page space is being allocated to paid search results at the top, bottom, and side bar of the browser window. Continue reading
Making dollars and sense from Google website analytics
Google website analytics: love them or hate them, they are here to stay. Interpreting the data those dimensions and metrics provide can be challenging for the analytic novice. To Google’s credit, they do provide online tutorials to help marketers start to think in analytical terms, interpret analytical data, and take the necessary action to achieve the business objective.
New Google analytic features make it easer to track conversions and make better decisions about which marketing activities have the highest ROI.
When it comes to e-commerce, you’re only as good as your data. For aviation marketers that rely on online sales, Google has rolled out new tracking features that help identify outbound and inbound marketing tactics that are pulling their weight. Continue reading