Ad Words

3 ways to improve your website’s organic search results

/ Bailey Burk / Leave a comment
Predictive keyword selection and relevant landing page content can improve organic search results

One of several ways to improve organic search results for your website is to understand how Google uses its algorithms for Ad Words’ quality score and page ranking.

Every time a search query is entered into Google search, a behind-the-scenes high-tech auction takes place based on the key word entered, keyword bid, and the corresponding landing pages that match to the keyword enquiry. This forms the foundation for Google’s Ad Words’ multi-billion dollar ad business. It also provides insight as to how to improve your search engine page ranking for organic search.

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Why strong brand recognition is important for organic search

/ Bailey Burk / Leave a comment

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As paid search advertising becomes more intrusive, organic search listings have become more illusive.

Depending on your browser search engine preference, you may have noticed a change in the SERP (Search Engine Page Results) for organic listings.

This is due to the fact that search engines make their money from paid search advertising and because of this, more page space is being allocated to paid search results at the top, bottom, and side bar of the browser window. Continue reading →