7 questions for better presentations

Successful presentations motivate the audience to take a specific action.

Successful presentations motivate the audience to take a specific action.

Create presentations that are more powerful and results oriented.

Successful presentations motivate the audience to take a specific action. It’s about presenting a solution based on a point-of-view that the audience can relate to on a personal and professional level.

Answer these 7 questions before scripting your presentation:

1. How large is the audience?

This is the fundamental starting point when developing the presentation. Is it a small group or an auditorium filled with thousands? The size of the audience helps determine the presentation tools to use.

2. Location?

The digital environment now provides for presentations to take place anywhere. Is the presentation a face-to face, webinar, or a posting to a social network? Popular platforms such as  Go-To-Meeting, Google Hangouts, or Slide Share  are accessible globally.

3. Who is the audience?

The basic premise, that the purpose of the presentation is to influence the audience’s behavior to take a desired action, requires understanding the audience’s ability to execute the action. In other words, make sure the presentation content is relevant to the audience.

4. What motivates the audience?

Motivation is best viewed through two lenses -the first being personal motivation, and the second, professional motivation. What concerns the person? What keeps them up at night? What business hurdles must they clear to reach success?

5. What is your desired action?

Margo Krasne, author of “Say It With Confidence,” refers to this as your “to-do.” What do you want your audience to do after you’ve finished speaking? This is the whole point of the presentation – to influence the audience to take a specific action. Always check your presentation content against the motivational carrots. Be sure it relates back to the audience’s concerns and presents a solution to their problem.

6. What is your presentation concept?

The concept is derived from the audience’s motivational carrots. What are they concerned about? How does the solution you are proposing satisfy their needs?

7. What is your presentation strategy?

Develop the content as a series of points supported by case studies, industry facts, or personal experiences.  Remember to portray your solution in context to solving the audience’s problems. Develop transition points that set up the next main point of the presentation.

Following these simple guidelines will help you create more powerful and results-oriented presentations.

Additional articles you may find of interest on this topic:

Connecting decision makers with your brand

Finding your voice

How to gain influence through understanding

Please leave your comments or thoughts below.

Aviation Marketing: 14 social marketing channels for content distribution

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Know where and how to connect with your audience.

58 Social Media Tips for Content Marketers published by the Content Marketing Institute is an e-book about selecting social marketing channels and identifying best practices of how brands use these channels to connect with their customers.  Aviation marketers should pay particular attention to aligning social media platforms with audience following. Below are findings from the e-book that are relevant for marketers in the aviation industry:

14 social marketing channels for aviation marketers

Social networks – Facebook, Twitter, Google+, & LinkedIn
Video channels – YouTube & Vimeo
Photo sharing sites  – Instagram & Flickr
Online communities  – Pinterest, Foursquare, & Quora
Niche content sharing sites – Tumblr, StumbleUpon, & SlideShare

Top social marketing channels and tactics for aviation marketers

Facebook – Spend time posting well-edited photos and well-written copy. Volume certainly isn’t everything on Facebook; consistent quality is much more significant.

Who uses Facebook? 80% of B2B marketers, 90% of B2C marketers

Twitter – Present a consistent voice to tell the story of your industry and your brand. Including 1-3 relevant #hashtags with your tweet makes it simple for people to find your content.

Who uses Twitter? 80% of B2B marketers, 69% of B2C marketers

YouTube & Vimeo – Demonstrating your products or services in action is a much more effective way to create compelling videos than talking about what you do. Make sure embedding code is enabled, allowing other users to post your videos to their websites.

Who uses YouTube? 61% of B2B marketers, 65% of B2C marketers
Who uses Vimeo? 12% of B2B marketers, 12% of B2C marketers

LinkedIn – Company pages offer a platform to share diverse types of content; however many brands are absent on the professional network. Encourage people in your organization (especially execs) to connect their personal profiles to your brand.

Who uses LinkedIn? 83% of B2B marketers, 51% of B2C marketers

Google+ – Google+ gives you the ability to create a mixed page experience. Take advantage of it by posting links, text, photos, videos, and infographics for a content abundant page.

Who uses Google+? 39% of B2B marketers, 41% of B2C marketers

Pinterest – Instead of a lone product image or a posed staff picture, show your product or team in action for an image with more personality. Also, if you have a strong repertoire of video content, use Pinterest to drive traffic back to your website or YouTube channel.

Who uses Pinterest? 26% of B2B marketers, 35% of B2C marketers

StumbleUpon – Posting content on StumbleUpon is the way to gain more authority for your links. Place a Stumble button on your content. A few shares from active users could translate to new, targeted traffic for your content.

Who uses StumbleUpon? 10% of B2B marketers, 9% of B2C marketer

SlideShare – SlideShare offers simpler viewing than a PDF in Adobe Reader, doesn’t require a download, is easy to track and measure, and offers a better organic search presence that’s independent of your website.

Who uses SlideShare? 23% of B2B marketers, 7% of B2C marketers

To download the complete 58 Social Media Tips for Content Marketers published by the Content Marketing Institute, click here

photo credit: redteam via photopin cc